Founded in 1978 by Nand Kishore Chaudhary, Jaipur Living began with a small team of artisans and has grown into a leader in the rug industry, combining quality craftsmanship with a strong social mission. Based in Acworth, Georgia, Jaipur Living is dedicated to empowering artisans from rural India, many of whom are women, by providing fair wages, dignity, and opportunities for personal growth. The company's slogan of 'Let goodness, fairness, and most importantly, love prevail in business' reflects its core values and commitment to inclusive and responsible practices.
Under the leadership of Asha and Archana Chaudhary, N.K. Chaudhary’s daughters, Jaipur Living has innovated the design landscape by collaborating with both designers and artisans. This reverence for traditional craftsmanship is evident in their diverse range of beautiful, handmade rugs that incorporate global artistry through artful colors, patterns, and textures.
Jaipur Living's unique 'doorstep entrepreneurship' model empowers a network of over 40,000 artisans across more than 700 villages in India, ensuring they receive a livable wage while celebrating the intricate skill involved in hand-weaving rugs. In light of industrialization threatening this ancient craft, Jaipur Living is committed to reviving and sustaining the art of rug weaving within these communities.
The Jaipur Rugs Foundation plays an essential role in this mission, providing skills training and social initiatives that have positively impacted over 30,000 artisans since its inception in 2004. With a focus on craftsmanship, community, and customer satisfaction, Jaipur Living not only transforms homes through artful décor but also fosters beautiful lives globally through ethical and sustainable practices.
