Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies globally, with a significant presence in the United States and Canada. With over 363,000 outdoor advertising displays, Lamar provides a wide variety of advertising formats, including traditional billboards, transit advertising, airport advertising, and digital billboards. Notably, it boasts the largest network of digital billboards in the U.S., with more than 4,800 displays among its inventory.
Dedicated to helping advertisers—ranging from local businesses to national brands—Lamar ensures that they reach extensive audiences every day. The company's commitment goes beyond commercial interests, as it actively participates in community support by donating millions of dollars worth of advertising space annually to assist law enforcement and nonprofit organizations with crucial public information communication.
Lamar is also deeply invested in corporate social responsibility initiatives, which include environmental sustainability efforts such as installing solar panels on billboards and implementing extensive recycling practices.
As a publicly traded company since 1996, Lamar operates with a commitment to delivering shareholder value while adhering to its core values, which focus on honesty, integrity, safety, and community loyalty. The company fosters long-lasting relationships with its stakeholders, emphasizing transparency and open communication. With a strong foundation built over 100 years, Lamar Advertising continues to innovate and improve, ensuring it remains a respected leader in the outdoor advertising industry.