Founded in 1969, RHL, Inc., originally known as Rheaume's House of Lettering, began as a small t-shirt printing business in a garage in St. Cloud, Minnesota. Over the years, the company has evolved into a prominent player in the upper Mid-West's sign, graphics, and billboard industries. Under the leadership of Troy Rheaume, who joined the family business in the 1980s, RHL expanded its product offerings beyond t-shirts to include screen-printed signs, banners, and decals, which significantly boosted growth throughout the 1990s.
As technology progressed, RHL embraced digital advancements, establishing itself as a leader in vehicle graphics, creating everything from small door decals to large truck and trailer wraps. Despite facing challenges after 9/11 and during the 2008 recession, RHL adapted by recognizing emerging trends like LED electronic message centers, which opened new avenues for growth and innovation.
By 2013, with a renewed vision of operational efficiency and expansion, RHL initiated a network of LED billboards across various locations in Minnesota, allowing them to manage design and operational processes from their St. Cloud office. Today, RHL, Inc. proudly remains a one-stop shop for custom graphics, focusing on billboard advertising, LED signage, commercial signs, and vehicle graphics. Throughout its journey, the company has also engaged actively in community events, contributing to its local presence and reputation. RHL continues to experience steady growth in sales and profits while maintaining a commitment to quality and service.
