San Diego Shade and Linoleum, Inc. has been a trusted name in window coverings and flooring since its founding in 1914. Originally established by John and Ila Rhea Alexander, San Diego Shade was the first exclusive window covering company in the region. Over the past century, the company has adapted to the changing market while maintaining its commitment to quality service. Manufacturing its own products and partnering with top brands, it has catered to both residential clients and large commercial clients such as UCSD, Thornton Hospital, El Cortez Hotel, SAIC, and the U.S. Navy.
After nearly 100 years of operation, the company underwent a rebranding in 2011 and dropped 'Linoleum' from its name to focus solely on window treatments. Today, it operates two locations in San Diego and Point Loma, providing a wide range of products including blinds, shades, and shutters. The current owner, Matt Tregidga, brings two decades of property management experience to the business, ensuring a hands-on approach with a focus on excellent customer service. San Diego Shade prides itself on its longevity and dedication to customer satisfaction, making it the oldest and most trusted window treatment specialist in San Diego. With personalized consultations and skilled installation, the company continues to thrive, bringing innovative solutions and top-quality products to homes and businesses across the region.
