SMA Insurance Group, Inc., formerly known as Stanley McDonald Agency and Wisconsin Insurance Center, has been a trusted name in the insurance industry since its establishment in 1914 by Stanley McDonald in La Crosse, Wisconsin. As a family-owned business now in its fourth generation, SMA Insurance Group is deeply committed to delivering exceptional insurance coverage and personalized service tailored to the unique needs of families and businesses.
Throughout its long history, the agency has prioritized customer satisfaction and community support. Under the management of Robert McDonald and now David McDonald, the agency transitioned towards program business and developed successful initiatives tailored specifically for the cleaning and restoration industry. This innovative spirit led to the renaming of the agency as Stanley McDonald Agency of Illinois, Inc., and established a legacy of excellence that continues today under the ownership of James McDonald.
In order to adapt to changing market demands and to better serve its clients, SMA Insurance Group has expanded through strategic acquisitions, including the purchase of Armitage, Inc. dba Dave Trapp Agency in 2013 and the acquisition of Wisconsin Insurance Center in 2016. These additions have bolstered the agency’s ability to provide a comprehensive range of insurance solutions, including individual and group benefits, thus catering to the diverse needs of its customers.
In 2023, the rebranding to SMA Insurance Group, Inc. reflects the agency's unified strength and ongoing commitment to outstanding service. With a team of experienced professionals at the helm, SMA Insurance Group strives to ensure each client receives customized insurance solutions designed for life's uncertainties. The agency stands out in the marketplace for its empathetic approach, understanding that each individual's and business's insurance needs are unique. With a focus on community support and local business growth, SMA Insurance Group is dedicated to protecting what matters most to its clients, assuring peace of mind and financial security.
