The Willard Companies, founded in 1973 by Ronald L. Willard Sr., has been instrumental in the transformation of Smith Mountain Lake from a quiet rural valley to a vibrant resort destination. Over the past five decades, the company has played a pivotal role in developing housing, recreational facilities, and commercial enterprises that cater to residents and visitors alike.
The company manages various entities, including Willard Construction of Roanoke Valley, Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate, and Westlake Towne Center. These operations exhibit excellence in construction, planning, and real estate marketing. Notably, the company has been a significant player in constructing exceptional golf and country club communities, such as The Waterfront and The Water’s Edge, both of which attracted numerous families looking for an active lifestyle in a picturesque setting. Over the years, these communities offered state-of-the-art amenities like PGA Championship golf courses, tennis courts, fitness centers, and fine dining, further solidifying the lake’s appeal.
In addition to residential development, the company has made a mark in commercial real estate, particularly with the establishment of Westlake Towne Center, which stands as a key shopping and retail hub at Smith Mountain Lake, featuring major tenants like Kroger and a wellness center.
Though the company has divested from its golf course management as of December 2020, it continues to focus on new opportunities, including the recent groundbreaking of Bridgewater Grande, a new waterfront development with desirable amenities. With an unwavering commitment to community engagement and development, The Willard Companies remains a key contributor to the local economy and lifestyle, enhancing the quality of life for both current and prospective residents.
